In recent years, with the rapid development of tourism industry, rural tourism, a new form of tourism, has begun to attract more and more people's attention. According to the National Rural Tourism Development Monitoring Report (the first half of 2019), released at the National Rural Tourism (Residence) Work Site Conference, the total number of rural tourism in the first half of this year reached 1.51billion, an increase of 10.2% over the same period of last year, and the total income was 0.86 trillion yuan, an increase of 11.7% over the same period of last year. By the end of June 2019, the total number of rural tourism employment in China was 8.86 million, an increase of 7.6% over the previous year.
Rural tourism has ushered in a good opportunity for development. Major travel agencies are also continuing to increase the development of new rural tourism products. Farmhouse music, folk villages, ancient villages, rural resorts and other special products are constantly emerging. The continuous expansion of rural tourism population has also made the market continue to be popular. People who pay close attention to rural tourism gradually infiltrate into a wider range of young groups. The "most beautiful countryside" in all parts of the country has become the "distant place" that young people yearn for with its unique rural scenery and cultural customs.
Tourism focuses on displaying personality and characteristics, and so does rural tourism. As tourists, what they hope to harvest most is the unique agricultural and cultural features of rural destinations, and experience tourism services such as leisure farms, sightseeing farms, ecological gardens, folk culture and so on. With the continuous upgrading of mass consumption, people's price sensitivity to tourism has been decreasing, and the demand for quality and service has been increasing. As a new factor of attracting tourists, high-end resort hotels and characteristic accommodation have gradually become a new "highlight" of rural tourism.
In recent years, rural tourism has developed rapidly. Many tourist destinations are no longer "one side of a thousand villages", but integrate local cultural characteristics in development and construction, attach importance to cultural experience and interaction, theme, develop cultural and creative agricultural products, characteristic residential accommodation, experience projects and so on, and dig deeply from the aspects of food, housing, travel, shopping and entertainment. To meet the deep experience needs of tourists. With the deepening integration of culture and tourism, rural tourism will become an important engine of China's tourism growth in the future.